UPSCALE. HARD BRAND

Extended-stay demand is surging, outperforming the wider hotel industry and generating 25% higher revenue than in 2019.

Competing in the midscale extended-stay segment, @Home is created to address the needs of both travellers and hotel developers in today’s hospitality landscape. @Home is a clean, streamlined, modern and fresh approach to extended-stay with the philosophy of ”options, not mandates,” which is unique for this segment. Guests will find all their needs taken care of at @Home, while hoteliers will enjoy more flexibility in the areas of breakfast, design elements and operations for both new construction and conversion properties.

By joining BWH Hotels, owners gain far more than a brand—they gain a business partner backed by:

•  A dedicated extended-stay support team to guide operations
• Access to BWH Hotels’ award‑winning website, global sales partnerships, and best‑in‑class distribution
• The power of Best Western Rewards®, one of the world's largest loyalty programs with over 64 million members.

‘’The extended-stay segment has been outperforming the industry, is driving 25% higher revenue than in 2019, and it is showing no signs of slowing down,” said Brad LeBlanc, Senior Vice President and Chief Development Officer, BWH Hotels.“ When talking to our hoteliers about the segment and assessing what is on the market, we recognised an opportunity to change the way extended-stay is designed, both for the developer and guest. ‘’ @HOME by Best Western was designed with a key principle—options, not mandates. “We know that extended stay is an important market segment and there is tremendous demand for more options in this category”, says Brad LeBlanc, senior vice president, chief development officer, BWH Hotels. “@HOME by Best Western is redefining the extended-stay segment with a compelling new approach that is flexible and user-friendly.”