Our brand platform and worldwide loyalty scheme will drive revenue at the lowest possible cost. We are Meetings & Events specialists with an industry leading Instant Book online M&E platform and a dedicated team helping you secure more M&E business. We have data and insight teams working on your behalf every day and a customer services team and 24/7 call centre to take calls when you can’t. We have digital, PR and national brand marketing teams acquiring new customers and our revenue optimisation teams to help you drive additional revenue.
''Our digital platforms are always evolving and improving – in the last year alone our hotels have benefitted from web traffic increases of 10% and bookings via bestwestern.co.uk up 11% YoY. We’re on a huge digital journey here at BWH Hotels GB – focused on conversion and generating results whilst future proofing our hotels for whatever happens next in the world of online distribution.''
The benefits we provide for our members include:
“Our GDS revenue has outpaced the competition by 9.4%, with room nights booked through this channel growing 6.3% faster than our competitors. Additionally, our ADR through the GDS has seen a 1.1% higher growth rate compared to the competition. These metrics highlight our strong performance and competitive edge in the market.”
The benefits we provide for our members include:
''As a Commercial Account Manager at BWH Hotels, my primary role is to support our partner hotels in maximizing their revenue and market share. By fostering strong, regional relationships with hotel teams, our collaborative approach allows us to identify opportunities and address challenges effectively, ultimately driving commercial success for our hotels."
Each of our hotels are provided with a dedicated Commercial Account Manager who support our members by:
Our Revenue Service is your hotel’s secret weapon for achieving optimal room revenue performance. Our team work closely with your team on the ground to craft and maintain a winning revenue strategy, managing pricing and availability across all channels and partners. Their mission? To boost your revenue and market share. Over the last 25 years we have been doing that consistently for independent hotels. It’s a powerful partnership that delivers results.
''We love nothing more than growing a hotel's RGI. A hotel that joined our program in April 2024 saw a 48% increase in RevPAR from April to July, with a 39% growth in RePAR index. By July, they achieved fair share in occupancy and a 30% year-on-year ADR increase. This success was driven by close collaboration between the BWH revenue team and the hotel’s management and front desk teams, optimising pricing, strategies, and processes to capture all revenue opportunities''
Our Rent a Revenue Manager (RRM) programme is available to all of our hotels, and can support them by:
“Our Distribution landscape is vast and it can sometimes be a complicated world for hotels to navigate. With technology constantly changing, booking platforms ever-evolving and with major channel acquisitions, we can support hotels to make the most of our shop windows''
Distribution support available to our members includes:
“As the ICT Manager at BWH Hotels, my team and I are committed to providing unparalleled IT support that ensures our members can operate with confidence and security. We understand the unique challenges faced by the hospitality industry and tailor our solutions to meet those needs. From comprehensive cyber security measures to proactive vulnerability scanning and remote training, we are here to support your business every step of the way. Our goal is to empower your staff with the tools and knowledge they need to excel, allowing you to focus on delivering exceptional experiences to your guests.''
There is a range of IT support provided by our in-house team, including:
IT Security
Staff IT Policies and Procedures
“As the Member Helpdesk Manager at BWH Hotels, our mission is to ensure that every hotel in our network thrives. We see ourselves as an integral part of your team, dedicated to providing the training, education, and resources you need to excel. From the moment you join, we are here to support you every step of the way, allowing you to focus on delivering exceptional guest experiences. With our proactive approach and personalised support, you can rest assured that we are always here to assist, so you can relax and succeed.”
The support offered by our Member Helpdesk to all hotels includes: