Services

Best Western Chilworth Manor Hotel - Chilworth, Southampton

Our brand platform and worldwide loyalty scheme will drive revenue at the lowest possible cost. We are Meetings & Events specialists with an industry leading Instant Book online M&E platform and a dedicated team helping you secure more M&E business. We have data and insight teams working on your behalf every day and a customer services team and 24/7 call centre to take calls when you can’t. We have digital, PR and national brand marketing teams acquiring new customers and our revenue optimisation teams to help you drive additional revenue.

Marketing

Our brand and digital marketing teams create awareness and conversion in the paid, earned and owned spaces, resulting in incremental bookings to your hotels. We love what we do, and we love that it frees you up to welcome guests, so we can attract more.

The benefits we provide for our members include:

Our loyalty programme, Rewards, with 60 million members worldwide.
Brand website delivering >£20m annually.
Digital marketing (PPC, SEO and connectivity to Meta channels).
Brand Partnerships with Tesco, TripAdvisor, Stampede, Upsell Guru and OpenTable.
Brand marketing: our ongoing ‘Booking Good’ campaign promoting the virtues of supporting independent hotels.
PR and Social Media support.

Sales

We love Meetings and Events. We have an award-winning team of agents generating and converting leads for you. Not only that, we make booking a meeting online as easy as booking a bedroom with our Instant Book technology. We excel in Sales, so you have more time to run your hotel.

The benefits we provide for our members include:

A roster of Global and National Accounts delivering more than £12m p.a.
Live Instant Book tool for small meetings of 30 delegates or less.
A dedicated Venues Team converting more than £7m of Groups and M&E business.
Direct connection to bespoke reservations system for Global FIT clients.
A network of Global and National Account Managers dedicated to driving business into your property.

1-2-1 Commercial Support

Hospitality is a people business, and our Commercial Account Managers are passionate about your performance. Through face-to-face and virtual meetings, they use data, insight and the latest brand or partner opportunities to drive more RevPar to you. We come to you with opportunities and solutions, so you can plan with confidence.

Each of our hotels are provided with a dedicated Commercial Account Manager who support our members by:

Maximising benefit from the brand and highlighting opportunities for growth.
Providing advice and guidance on all brand initiatives.
Support with guidance and training to ensure brand metrics are achieved.
Advice on improving revenue delivery through brand channels.
Reporting on hotel performance and identification of areas for improvement.

Revenue

Nothing makes us happier than improving a hotel’s RGI. Over the last 25 years we have been doing that consistently for independent hotels. Our Revenue Performance desk works with your management team to understand your market and strategy, and then we deliver. It’s a powerful partnership that delivers results.

Our Rent a Revenue Manager (RRM) programme is available to all of our hotels, and can support them by:

Providing specialist revenue management services to optimise revenue delivery and market share.
Managing pricing and inventory controls across all channels.
Optimisation of business mix.
Undertaking competitor, marketing positioning & data analysis and business trend reporting.

Distribution

Our global buying power means we can access distribution partnerships at reduced rates and plug you in to channel delivery on a global scale. Our local market managers also optimise your content and ensure rate integrity so you can switch over with confidence. We can connect you to the world so you can stay local but feel global.

Distribution support available to our members includes:

Brand OTA partnerships and support with OTA connectivity (including Booking.com and Expedia).
Extensive distribution of leisure rates and support with global distribution networks.
Rate integrity and education on offering price consistency across multiple channels.
Management of rate loading in BW systems and GDS.
Loading of ancillary products: packages, vouchers and value-added extras.

ICT

IT, cyber and customer online non-compliance can result in huge fines and erosion of trust. Our team are specialists in keeping you cyber safe for the duration of your membership with us, so you can sleep at night knowing your business and your customers are protected.

There is a range of IT support provided by our in-house team, including:

IT Security

Internal and External Vulnerability scanning.
PCI Compliance.
Cyber Security Support.

Staff IT Policies and Procedures

Assisting with data handling and password management.
Remote training.

Member Helpdesk

Our hotels see our team as an extension of their team. We are here to help you succeed which is why our Member Helpdesk can assist with training, education and resources to improve performance at your hotel from the moment you first join. We always assist, so you can relax.

The support offered by our Member Helpdesk to all hotels includes:

BW Systems Access (Members' Portal, MemberWeb, BW Hub, Medallia & Gifted).
Brand news updates.
Training & educational from onboarding and throughout.
Assistance with Two-way connection.

Lets Talk

Contact our Hotel Development Team

Terii Dunne

Business Development Director

With a lifelong career in the hotel industry, Terii leads new business for BWH Hotels GB across our array of 19 brands. Whether you are a developer, operator, or owner of hotels, Terii is the person to talk to about working with a brand that understands you.

[email protected] 07967 173 954

Mark Stanley

Head of Hotel Development & Member Services

With 23 years' of brand experience, Mark directs Acquisition, Retention and Quality strategies. He manages hotel growth via new recruitments into BWH brands, new builds and conversion projects, maintains brand quality, and is key in developing member engagement.

[email protected] 07967 173 936