SOFT BRAND. MIDSCALE

BW Signature Collection by Best Western is an extensive collection of midscale to upper-midscale hotels that share our commitment to delivering exceptional and unique travel experiences around the world. Just one of BWH Hotels’ “soft brands”, this upper midscale brand is perfect for destinations of excellence, designed for performance-conscious developers and hotels with outstanding characteristics. BW Signature Collection provides independent hoteliers the opportunity to retain their local identity and individuality while harnessing a global powerhouse.

From comprehensive digital marketing to international sales channels and corporate partnerships, BW Signature Collection positions your hotel in front of millions of travellers. With enhanced online presence, broad distribution, and loyalty-driven bookings, your property stands out in an increasingly competitive marketplace.

Connect with high-value guests through the award‑winning Best Western Rewards® program. With millions of loyal members worldwide, it drives repeat business and captures travellers who prefer brands that deliver value, comfort, and consistency.

BW Signature Collection provides structure where it matters—quality, cleanliness, guest satisfaction—while giving you the freedom to operate your hotel your way. It’s a partnership designed to empower, not restrict.