MIDSCALE. HARD BRAND

Best Western is Best Western Hotels & Resorts’ legacy brand, providing timeless comfort for nearly eight decades. This brand offers unique stays at extraordinary value with contemporary style and comfortable accommodation. Best Western is the choice that combines guarantee and comfort. An iconic and global brand dedicated to the most loyal guests.

Best Western is suited to any market, from major urban centres to leisure resorts, retail locations, airports and regional destinations. With its globally recognised branding and core values, Best Western has a proven track record of success.

For more than 80 years, Best Western has been built by hoteliers, for hoteliers. In the UK today, our collection continues to grow because owners trust our model, value our flexibility, and see the commercial impact.