UPSCALE. PREMIUM. HARD BRAND
Joining Best Western Premier gives independent hoteliers the best of both worlds: the freedom to maintain your property’s individuality while gaining the power, reach, and systems of a major global brand. It’s a strategic move if you want to grow bookings, strengthen your competitive edge, and elevate your hotel’s profile—all while maintaining your unique identity.
Best Western Premier offers a truly refined atmosphere and style, with deluxe amenities and features, along with superior comfort and service for a truly memorable stay. This upscale brand offers guests the chance to experience Best Western in a whole new light and is the perfect choice for developers with properties that command prime positions in urban or resort destinations. Sophisticated atmospheres, structures with personality, excellent services: these are the characteristics of a brand that offers an exceptional level of hospitality.
Best Western Premier is defined as one of Best Western’s upper‑midscale brands designed to offer elevated service, upgraded amenities, and a more refined guest experience compared to other Best Western tiers.
Best Western Premier properties typically include:
From comprehensive digital marketing to international sales channels and corporate partnerships, Best Western Premier positions your hotel in front of millions of travellers. With enhanced online presence, broad distribution, and loyalty-driven bookings, your property stands out in an increasingly competitive marketplace.
