Our brand platform and worldwide loyalty scheme will drive revenue at the lowest possible cost. We are Meetings & Events specialists with an industry leading Instant Book online M&E platform and a dedicated team helping you secure more M&E business. We have data and insight teams working on your behalf every day and a customer services team and 24/7 call centre to take calls when you can’t. We have digital, PR and national brand marketing teams acquiring new customers and our revenue optimisation teams to help you drive additional revenue.
Are you a supplier looking to reach hotels? As the largest group of independent hoteliers in the UK, BWH Hotels GB offers unparalleled access to a diverse and extensive network of hotels. From operations to IT to marketing, our communications reach industry professionals working from the ground up to Exec level.
At BWH Hotels, we pride ourselves on our cutting-edge digital offerings that add value to your operations. Our robust global distribution connections ensure seamless bookings through direct brand channels, GDS, OTAs, and metasearch platforms. This allows hoteliers to focus on what truly matters – delivering exceptional customer service. By joining BWH Hotels, you gain access to a powerful technological foundation that supports your unique needs and helps you stay ahead in the competitive hospitality industry.
''Our digital platforms are always evolving and improving – in the last year alone our hotels have benefitted from web traffic increases of 10% and bookings via bestwestern.co.uk up 11% YoY. We’re on a huge digital journey here at BWH Hotels GB – focused on conversion and generating results whilst future proofing our hotels for whatever happens next in the world of online distribution.''
The benefits we provide for our members include:
We love Meetings and Events. We have an award-winning team of agents generating and converting leads for you. Not only that, we make booking a meeting online as easy as booking a bedroom with our Instant Book technology. We excel in Sales, so you have more time to run your hotel.
“Our GDS revenue has outpaced the competition by 9.4%, with room nights booked through this channel growing 6.3% faster than our competitors. Additionally, our ADR through the GDS has seen a 1.1% higher growth rate compared to the competition. These metrics highlight our strong performance and competitive edge in the market.”
The benefits we provide for our members include:
Hospitality is a people business, and our Commercial Account Managers are passionate about your performance. Through face-to-face and virtual meetings, they use data, insight and the latest brand or partner opportunities to drive more RevPar to you. We come to you with opportunities and solutions, so you can plan with confidence.
''As a Commercial Account Manager at BWH Hotels, my primary role is to support our partner hotels in maximizing their revenue and market share. By fostering strong, regional relationships with hotel teams, our collaborative approach allows us to identify opportunities and address challenges effectively, ultimately driving commercial success for our hotels."
Each of our hotels are provided with a dedicated Commercial Account Manager who support our members by:
Our Revenue Service is your hotel’s secret weapon for achieving optimal room revenue performance. Our team work closely with your team on the ground to craft and maintain a winning revenue strategy, managing pricing and availability across all channels and partners. Their mission? To boost your revenue and market share. Over the last 25 years we have been doing that consistently for independent hotels. It’s a powerful partnership that delivers results.
''We love nothing more than growing a hotel's RGI. A hotel that joined our program in April 2024 saw a 48% increase in RevPAR from April to July, with a 39% growth in RePAR index. By July, they achieved fair share in occupancy and a 30% year-on-year ADR increase. This success was driven by close collaboration between the BWH revenue team and the hotel’s management and front desk teams, optimising pricing, strategies, and processes to capture all revenue opportunities''
Our Rent a Revenue Manager (RRM) programme is available to all of our hotels, and can support them by:
Our brand buying power means we can access an extensive network of Distribution partnerships and plug you in to channel delivery on a global scale. Our Distribution team also optimise your content and ensure rate integrity so you can switch over with confidence. We can connect you to the world so you can stay local but feel global.
“Our Distribution landscape is vast and it can sometimes be a complicated world for hotels to navigate. With technology constantly changing, booking platforms ever-evolving and with major channel acquisitions, we can support hotels to make the most of our shop windows''
Distribution support available to our members includes:
At BWH Hotels, we understand that in today’s fast-paced digital world, robust IT support is not just a luxury—it’s a necessity. Our dedicated in-house ICT team is here to ensure that your operations run smoothly, securely, and efficiently. We don’t just react to problems—we anticipate them. Our proactive approach ensures that potential issues, from compliance to cyber security, are addressed before they impact your business.
“As the ICT Manager at BWH Hotels, my team and I are committed to providing unparalleled IT support that ensures our members can operate with confidence and security. We understand the unique challenges faced by the hospitality industry and tailor our solutions to meet those needs. From comprehensive cyber security measures to proactive vulnerability scanning and remote training, we are here to support your business every step of the way. Our goal is to empower your staff with the tools and knowledge they need to excel, allowing you to focus on delivering exceptional experiences to your guests.''
There is a range of IT support provided by our in-house team, including:
IT Security
Staff IT Policies and Procedures
At BWH Hotels, we believe that success is a team effort. That’s why our Member Helpdesk is designed to be an essential extension of your team, dedicated to helping you achieve excellence from day one. Your success is our priority and so, from the moment you join, our Member Helpdesk provides thorough training to ensure your staff are well-equipped with the knowledge and skills they need to excel. We cover everything from operational best practices to the latest industry trends. Enjoy the confidence of knowing that our support is available around the clock. No matter the time or issue, we are here to assist you whenever you need us.
“As the Member Helpdesk Manager at BWH Hotels, our mission is to ensure that every hotel in our network thrives. We see ourselves as an integral part of your team, dedicated to providing the training, education, and resources you need to excel. From the moment you join, we are here to support you every step of the way, allowing you to focus on delivering exceptional guest experiences. With our proactive approach and personalised support, you can rest assured that we are always here to assist, so you can relax and succeed.”
The support offered by our Member Helpdesk to all hotels includes:
