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Welcoming The Plough Hotel Northampton to the BWH Hotels GB Family

We’re thrilled to announce that The Plough Hotel Northampton has officially joined the BWH Hotels GB portfolio, marking an exciting new chapter for this historic property.

 

Steeped in heritage as an 1890s coaching inn, The Best Western Plough Hotel has been a cornerstone of hospitality in Northampton for well over a century. Located just 400 yards from the city centre, it offers guests the perfect blend of convenience and character—making it a sought-after destination for visitors looking to experience the heart of the town.

Richard Kellaway, speaking on behalf of The Best Western Plough Hotel, shared his enthusiasm for this partnership:

“We are delighted to join the BWH Hotels GB portfolio. Steeped in heritage as an 1890s coaching inn and located just 400 yards from the city centre, The Plough Hotel Northampton has long been a sought-after destination for visitors to the area. Partnering with BWH Hotels GB is a natural and exciting next step, one that will elevate our visibility, attract new audiences, and enhance our ability to deliver memorable experiences for every guest. We look forward to beginning this new chapter with the support of the BWH team.”

 

The decision to partner with BWH Hotels GB was driven by a shared commitment to quality, guest experience, and growth. By joining a globally recognised brand, The Plough Hotel gains access to powerful marketing channels, loyalty programs, and operational support—all designed to increase visibility and attract new audiences.

 


What does this partnership mean for guests?

Guests can look forward to an enhanced experience, combining the charm and character of a historic property with the benefits of a modern hospitality network. From seamless booking options to exclusive loyalty rewards, this partnership ensures every stay is as memorable as the hotel’s rich history.

 


What makes The Plough Hotel unique within the BWH portfolio?

The Plough Hotel stands out for its distinctive heritage and prime location. Few properties can boast the story of an 1890s coaching inn, where tradition meets contemporary comfort. Its proximity to Northampton’s vibrant city centre makes it ideal for both leisure and business travellers, while its timeless design and welcoming atmosphere create a truly authentic experience.

 


We’re proud to welcome The Plough Hotel Northampton into the BWH Hotels GB family and look forward to supporting its continued success. Here’s to a future filled with heritage, hospitality, and unforgettable stays.

by   Jo Hogg
Thursday, 11 December 2025
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