Brand New To BWH: The Crooklands Hotel, BW Signature Collection by Best Western
Visit: The Crooklands, BW Signature Collection by Best Western
Located near Kendal in South Lakeland, is a charming, family-run hotel nestled between the Lake District and the Yorkshire Dales. Originally a 1750s farmhouse, it blends rustic character, think original beams and log fires, with modern comforts and warm hospitality.
Key Features:
-4.5-star rated on Tripadvisor
-31 en-suite rooms with flat-screen TVs and superfast Wi-Fi
-Two restaurants, a cosy bar, and outdoor seating areas
-Free parking and conference/banquet facilities
-Ideal for walkers and cyclists, with the Lancaster Canal at its doorstep and Lake Windermere just 15 minutes away
Owned by brothers Rob and Chris Vincent the hotel has undergone extensive refurbishment over the past four years. As Rob shares:
“We’ve been thinking of more ways to increase occupancy, and after meeting Tim Rumney early on—who offered invaluable advice—it felt natural to partner with BWH. We loved the flexibility of a soft-branded approach, allowing us to remain ‘The Crooklands’ while having the support of BWH when we need it. We’re excited to welcome new guests through the Rewards program and to connect with other BWH members to share ideas and experiences.”
Mark Stanley, Head of Hotel Development and Member Services adds; “The Lake District continues to be one of the UK’s most resilient and in-demand destinations. With domestic overnight trips and hotel occupancy rates in the region showing strong year-on-year growth, it’s the perfect time for The Crooklands to join the BWH family. Their location, charm, and commitment to quality make them a fantastic addition to our GB portfolio. We are looking forward to creating impact together”
