Today, we are thrilled to announce that two new properties have joined our BWH Hotels GB portfolio. A huge warm welcome to The Brackenborough Hotel, BW Signature Collection by Best Western and the Sure Studio by Best Western Brackenborough Lakes & Resort.
Set in over 30 acres of beautifully landscaped grounds in the heart of Lincolnshire, The Brackenborough Hotel is more than just a hotel – it’s a destination. With 24 boutique bedrooms the resort offers a tranquil escape surrounded by nature, style, and exceptional hospitality. Whether it’s a romantic retreat, a family getaway, or a corporate event, The Brackenborough Hotel blends contemporary comfort with the serenity of the Lincolnshire Wolds.
Richard Matthews, Hotel Director speaking on the partnership, shares:
“Brackenborough has grown into a sought-after destination, and joining the BWH portfolio felt like the natural next step. BWH offers the perfect balance – global reach with independent character. We’re excited to elevate our visibility, attract new audiences, and continue delivering unforgettable experiences to our guests.”
In addition, and joining under a separate brand, is a a collection of 40 bespoke lodges, joining BWH as Sure Studio by Best Western Brackenborough Lakes & Resort – bringing even more visibility to one of Lincolnshire’s most peaceful and picturesque getaways. There has been a huge increase in lodge holidays in recent years as guests are looking to escape the everyday, so this expansion fits perfectly with our long term strategy.
What Makes The Lodges Special?
Spacious open-plan living with modern décor
Private hot tubs and premium decking for ultimate relaxation
Access to the main hotel's facilities including our Lounge Bar & Bistro, Salon Carina, and a calendar of events like tribute nights and masterclasses
Richard shares “Our lodge holidays offer the perfect escapism – a chance to unwind, reconnect, and enjoy the beauty of the Lincolnshire countryside. Joining the Sure Hotel Studio brand allows us to showcase this experience to a wider audience while staying true to what makes Brackenborough so special.”
Both properties are now available to book on BW.co.uk:
Brackenborough Hotel, BW Signature Collection by Best Western | Hotels in Louth
Sure Studio by Best Western Brackenborough Lakes & Resort | Hotels in Louth
