Velvet Hotel, a luxurious boutique hotel located in the heart of Manchester's vibrant Canal Street, has now joined the BWH Hotels brand portfolio under the WorldHotels Crafted brand. This exciting addition is part of BWH Hotels' ambitious five-year strategy to add 8,000 rooms to its GB portfolio, with a focus on quality and unique guest experiences.

Robert Alley, BWH Hotels GB Brand Director, expressed his enthusiasm: “Velvet Hotel is a wonderful addition to our portfolio and represents the WorldHotels luxury brand perfectly. Manchester is a key market in our growth strategy, and we are thrilled to work with such a great hotel group. The successes we have had this year prove that empowering hoteliers while safeguarding their independence – ‘The Power of Two’ – works.”

Kim Eivind Krohn, Managing Director of KRO Hospitality, added: “Partnering with BWH Hotels was an easy decision. We are proud of the individual style of our boutique hotels and are happy to maintain our independence while benefiting from BWH Hotels’ global loyalty scheme and affiliate marketing programme.”

The Velvet Hotel offers a perfect destination for those seeking a memorable stay in Manchester. In collaboration with renowned sleep expert Kerry Davies, the hotel has redesigned its bedrooms to ensure the perfect night’s sleep, featuring dark ceilings, curved high headboards to minimize noise, and thoughtful finishing touches.

Guests can enjoy stunning rooms with contemporary décor, elegant furnishings, and modern amenities. The Village Brasserie serves contemporary British and Mediterranean-inspired cuisine, while award-winning mixologists craft cocktails in a relaxed yet stylish setting.

Conveniently located just a short walk from Piccadilly Railway Station and the city’s main shopping district, Velvet Hotel is ideal for both business and leisure travelers. Book your stay now at: Velvet Hotel, WorldHotels Crafted