The SMRDC FEST25 Award Winners
This year at SMRDC FEST25, BWH Hotels GB proudly spotlighted the creativity, collaboration, and commercial brilliance happening across our hotel network. From standout marketing campaigns to strategic sales initiatives and revenue excellence, our awards celebrated the teams who continue to push boundaries and deliver exceptional results.
Marketing Campaign Champion Award
This award honours campaigns that didn’t just promote — they performed. Our judges looked for creativity, customer engagement, consistent branding, and measurable success.
Finalists:
Weston Hall – Stone & Ivy Restaurant Launch
Ten Hill Place – STV Events Partnership
Moor Hall Hotel & Spa – Hygge Winter Package
LGH Hotels Management – Summer Pops B2B Campaign
Winner: LGH Hotels Management – Summer Pops!
A strategic summer celebration that generated £18.8 million in pipeline enquiries. LGH brought the sunshine, the strategy, and the results. Congratulations to the whole team!
Reel Stars Champion Award
Celebrating short-form video content that’s fun, engaging, and totally on-brand.
Finalists:
Abbots Barton – Halloween 2024 video
Moor Hall Hotel & Spa – Autumn 2024 video
The Welcombe – Spring 2025 video
The Valley Hotel – Breakfast 2025 video
Winner: The Valley Hotel
With 2.3K views and consistent creativity across entries, The Valley Hotel was a clear favourite. Well done!
Distribution Parity Award
Awarded to the hotel with the lowest percentage of loss shops across Booking.com and Expedia, based on Lighthouse data from January to August 2025.
Winner: Rose & Crown
With no representatives attending, their CAM Bruce kindly accepted the award on their behalf. Congratulations to the team!
Sales Awards: Honouring Collaboration & Excellence
Iconic FAM Trip Award
Recognising the finest in collaboration, organisation, and impact through unforgettable FAM trips.
Finalists:
WorldHotels Elite – Shoreditch, London
Moor Hall Hotel & Spa, BW Premier Collection
Best Western Signature Collection – Carlton & Collingwood, Bournemouth
WorldHotels – Manchester Showcases
Winner: Best Western Signature Collection – Carlton & Collingwood, Bournemouth. A stylish, engaging trip that secured £57,000 in confirmed business. Huge congratulations!
Sales Excellence Award
Awarded to the hotel that led the way in engaging with the BWH Sales Team and agency partners to maximise revenue and market share.
Finalists:
Best Western Abbots Barton
WorldHotels Distinctive – The Crown
WorldHotels Distinctive – Woughton House
Best Western Plus Mosborough Hall
Winner: Best Western Plus Mosborough Hall
Outstanding performance and partnership — congratulations!
Revenue Awards: Celebrating Strategic Brilliance
Revenue Rate Whisperer Award
Nominees: The Queen at Chester Hotel
Best Western Manor Hotel & Suites
Best Western Carlton Hotel
Winner: The Queen at Chester Hotel, BW Premier Collection
Finalists:
A testament to exceptional revenue strategy and guest experience.
Yield Shield Award 2025
Finalists:
Best Western Manor Hotel & Suites
Best Western Brome Grange Hotel
Best Western Priory Hotel
Winner: Best Western Priory Hotel
Recognised for outstanding revenue management and strategic pricing excellence.
Thank You & Congratulations to all our winners and nominees — your achievements truly embody the spirit of SMRDC FEST25: bold, brilliant, and forward-thinking. We’re proud to celebrate your success and look forward to even greater things ahead.
