This September marks one of our most successful onboarding periods yet, with five distinctive hotels launching into our portfolio in just a few weeks — and we’re kicking things off in style with the arrival of the Kingscliff Hotel in Clacton-on-Sea!
Now part of the BW Signature Collection, The Kingscliff brings relaxed coastal elegance, a “farm-to-fork” dining philosophy, and unique seaside charm to our growing family of quality-driven, characterful & independent hotels.
This partnership with @Surya Hotels reflects the power of our flexible brand model that celebrates individuality while offering the global reach, loyalty programme and operational support that helps independent hotels thrive.
Ray Dowsett, MD of Surya Hotels, said: “We’re proud to align three of our newly refurbished properties with the Best Western Signature Collection - a brand that shares our commitment to quality, individuality, and exceptional guest experience. “This strategic partnership allows us to retain the unique character of each hotel while benefiting from Best Western’s global reach, loyalty programme and operational support. Joining the Signature Collection was a deliberate choice, driven by the brand’s flexible approach and strong reputation in the independent hotel space.”
Robert Alley, Brand Development Director at BWH Hotels adds;
“The Kingscliff Hotel is a fantastic example of what BW Signature Collection stands for — distinctive, independent hotels with real personality. We’re excited to support the team in elevating their reach while preserving everything that makes the property so special.”
Welcome aboard, Kingscliff Hotel — here’s to a successful start and a bright future!
