On a roll. The Ashbourne Hotel Joins BW Signature Collection

We’re proud to welcome The Ashbourne Hotel in North Killingholme, part of Oakridge Group, to the BW Signature Collection by BWH Hotels GB — a property known for its outstanding service, excellent dining, and warm hospitality.

The Ashbourne Hotel is a modern, welcoming base for both corporate and leisure guests with a strong local reputation and distinctive character.

Richard Matthews Director at The Ashbourne Hotel, shared:
“The Ashbourne Hotel has grown into a sought-after destination in North Lincolnshire. Joining the BWH portfolio felt like the natural next step; a globally respected brand that allows hotels to retain their individuality — that blend of international reach with independent character is exactly what we were looking for.”

With access to BWH Hotel’s global distribution channels, loyalty network, and marketing expertise, The Ashbourne Hotel is set to reach new audiences while continuing to delight loyal guests. Welcome to the family, Ashbourne Hotel!

Discover the hotel: The Ashbourne Hotel, BW Signature Collection by Best Western | Hotels in Immingham