One of BWH Hotels’ key strengths lies in its flexibility. It boasts the second-largest collection of soft-branded hotels globally, with more than 500 properties offering developers looser brand standards. A notable example is The Stratosphere (“The Strat”) on the Las Vegas Strip.

BWH Hotels organises its brands into six categories:

Extended Stay

@Home by Best Western
Mid-priced, apartment-style design for long stays.

Executive Residency by Best Western
Spacious suites for business travelers and extended vacations.

SureStay Studio by Best Western
Premium economy extended-stay option with kitchenettes and workspaces.

Value

SureStay Hotels – Affordable, quality stays for budget-conscious travelers.

SureStay Plus – Adds extras like breakfast and fitness centers.

SureStay Collection – A soft brand offering flexibility and consistent value.

Timeless

Best Western – The iconic midscale brand known for reliability and free amenities.

Best Western Plus – Upper-midscale comfort with enhanced services.

Best Western Premier – Upscale hotels delivering premium experiences.

GLō Best Western – Modern, stylish design for contemporary travellers.

Aspirational

WorldHotels Luxury
Opulent accommodations and exceptional service for discerning travellers.

WorldHotels Elite
Premium accommodations in high-demand destinations.

WorldHotels Distinctive
Upscale properties blending local charm with exceptional amenities.

WorldHotels Crafted
Boutique-style, lifestyle-focused hotels emphasizing local flair.

Boutique

Vīb
Vibrant, tech-forward design for modern travelers.

Aiden
Stylish, locally inspired design with flexible development options.

Collection

BW Signature Collection
Upscale amenities with distinctive character at an affordable price.

BW Premier Collection
Premium experience with independent flexibility.

Branded Residences

BWH Hotels is also entering the branded residences market, with upcoming projects in Vietnam and Georgia, including Essensia Sky and Parkway Saigon WorldHotels Residences (opening 2026) and Grand Life WorldHotels Luxury near the Black Sea (opening 2028).

Looking Ahead

As BWH Hotels approaches its 80th anniversary in 2026, it continues to evolve, balancing tradition with innovation. From its non-profit membership model to its diverse brand portfolio, BWH Hotels remains committed to delivering value for owners and memorable experiences for guests.

Read More: Best Western's Hotel Brands, Explained