BWH Hotels GB has announced the appointment of Jade Humphrey as its new Hotel Development Sales Director.
The appointment comes as the business, the largest group of independent hotels in Great Britain, continues to expand its portfolio of hotels across the country.
Jade will be responsible for driving the development and growth of BWH Hotels GB’s extensive range of brands, supporting hotel owners, operators, investors and management companies in aligning with the group’s global network and resources.
With nearly three decades of experience within hospitality, sales transformation, project management and change delivery, Jade brings a unique blend of commercial acumen and operational expertise to the role.
Before joining BWH Hotels GB, Jade worked across a number of industries including hospitality, sport, aviation, film and healthcare in senior management and consultant positions delivering growth, revenue and change. Jade’s hospitality experience encompasses both independent hotels and time well spent with global hotel brands.
He said: “It is a very exciting time to join BWH Hotels. With an outstanding choice of soft and hard brands, we offer real flexibility and value to hotel owners and operators who can partner with a proven brand while maintaining the unique character of their hotels."
“I’m looking forward to building strong partnerships and driving the strategic growth of our hotel member community across the UK.”
Robert Alley, Brand Development Director at BWH Hotels GB, added: “Jade is set to be a great asset to the BWH Hotels GB team.
“His extensive background in hospitality combined with a proven ability to deliver growth and transformation, will play a key role in supporting our continued expansion and strengthening our brand partnerships across the region.”
BWH Hotels GB represents a portfolio of globally recognised brands, including Best Western, WorldHotels and SureStay, offering a diverse range of solutions for independent hotels seeking the benefits of scale while retaining their individuality.