BWH Hotels GB has revealed that its total bedroom revenue rose 7% to £73.3m for the six months ended 30 June 2025. The company stated that meetings, events and group bookings were up 19% year-on-year, despite an overall decline in industry enquiries. This is credited to the group’s dedicated Venues Team and launch of Planners Advantage, an extension of BWH’s global BW Rewards programme to M&E organisers. The company’s rewards programme also continued to grow, with members spending £30.6m in BWH hotels in the first half of 2025. This is a 17% increase over 2024 and 11% ahead of budget.
Elsewhere, the group welcomed nine new hotels in the first half of the year, including The Clarence Gardens Hotel in Scarborough, Velvet Hotel in Manchester and The Crooklands in Kendal, with more additions to the BW Signature Collection anticipated soon.
Tim Rumney, CEO of BWH Hotels GB, said: “We’ve made a strong start to 2025 and the second half of the year brings fresh challenges and opportunities. Hotels are still facing real pressure from cautious corporate demand to rising costs and continued economic uncertainty.
“At BWH, we’re not just responding to those challenges, we’re helping our hotels get ahead of them. From optimising digital performance to driving direct bookings and boosting loyalty, everything we do is designed to deliver real returns where it counts.”
He added: “Our hotelier-led model means we can act quickly, focus on what matters and reinvest everything penny back into driving bookings, building loyalty and supporting performance – not into shareholder dividends. That’s a big difference in today’s market and one we’re proud to lead on.
“Moving forward, we are continuing our focus on stimulating corporate demand, optimising the performance of our new website, investing in digital channels to better drive conversions on behalf of our hotels and delivering continued value through our sales, marketing and loyalty programmes. Thanks to our incredible hotel partners and hardworking teams, we’re confident about what’s to come.”
