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PRESS RELEASE 14/01/25
Manchester is the new hot spot for hotel brand BWH Hotels as they announce two new partners in the city for their luxury WorldHotels Crafted brand.
BWH Hotels, which represents Great Britain's largest group of independent hotels, including Best Western, has welcomed new partners Velvet Hotel Bar and Brasserie and FortySeven with Asha’s restaurant & The Peterman cocktail bar, under the WorldHotels Crafted brand. These boutique hotels, owned by KRO Hospitality Limited are part of their ambitious five-year strategy to add 8,000 rooms to the portfolio.
The boutique hotels, which are owned by KRO Hospitality, are two of 30 hotels nationwide which have signed contracts with BWH Hotels. This is part of BWH Hotels’ five-year strategy to add 8,000 rooms to their portfolio.
Robert Alley, BWH Hotels GB Brand Director, said: “These are wonderful additions to our portfolio and represent the World Hotels luxury brand perfectly. “We have been targeting northern powerhouse cities as part of our ambitious growth strategy and Manchester was obviously a key market. It’s a pleasure to be working with such a great hotel group and to offer them the great benefits of working with BWH Hotels. The successes we have had this year is proof that empowering hoteliers while safeguarding their independence - ‘The Power of Two’ - works.”
Kim Eivind Krohn, Managing Director of KRO Hospitality, said: “Partnering with BWH Hotels was such an easy decision to make. We are proud of the individual style of our boutique hotels and we would not have given that up. We are happy to keep our independence but take advantage of BWH Hotels’range of benefits such as a global loyalty scheme and affiliate marketing programme.''
WorldHotels Crafted stands out with boutique, design-led hotels that champion local culture and personalised service. Every property offers authentic experiences, backed by the global strength and expertise of BWH Hotels. Worldwide BWH Hotels operates out of more than 100 countries with 4,200 hotels and 60 million rewards members
