As 2025 draws to a close, BWH Hotels GB is proud to reflect on a year of resilience, innovation, and success. Despite economic headwinds impacting the hospitality sector, the group has delivered outstanding results across all areas of the business—thanks to the dedication and passion of its team and member hotels.

Headline Achievements

• Total revenue via BWH brand channels reached £53.97 million, a 2% increase on 2024.
• Meetings & Events and Groups revenue soared to £7.15 million, up 13% year-on-year.
• Venue Desk conversion rates climbed to 16.0%, up from 13.2% last year, despite a 15% drop in enquiries.

Digital Transformation June 2025 marked the launch of the new bestwestern.co.uk, delivering a faster, more seamless experience with load speeds reduced to just two seconds. The site’s improved performance has driven:

• 5.3 million visitors this year.
• A 20% higher conversion rate than the previous site.
• Web revenue of £31.37 million, up 8% year-on-year.
• A record-breaking Early Black Friday Sale, generating over £1 million in four days, including the best-ever day at bw.co.uk (£314,000 on 10 November).

Marketing & Loyalty Highlights

• GB email database grew by 13%, with email revenue up 8%.
• Over 250 pieces of press coverage, reaching 6 million people, including national features on ITV News and Good Morning Britain.
• Social media presence expanded to 90,000 followers across TikTok, Facebook, Twitter, and Instagram.
• Paid social campaigns delivered 50 million impressions, while YouTube ads reached 42 million.
• BW Rewards membership now stands at 63.4 million globally, including 2.7 million in GB, driving £64.72 million in revenue, a 17% increase on 2024.

Events & Engagement

• 18 Member Events and 6 internal team events strengthened connections and collaboration.
• Sustainability milestone: Best Western Hotels – Consort House achieved Silver Accreditation under the REST scheme.

People & Culture

• BWH Hotels GB earned Gold Investors in People accreditation, reflecting its commitment to employee development and wellbeing.

Looking Ahead As the festive season begins, BWH Hotels GB thanks its team for their unwavering dedication and looks forward to building on this success in 2026. With continued focus on innovation, sustainability, and service excellence, the group is poised for another year of growth.