Robert Alley, Brand Development Director here at BWH Hotels GB recently featured on a podcast episode with Hotel Owner. You can listen to it on both Spotify and Apple Music.

In this insightful episode, Robert delves into several key topics, including:

• The rise of both soft and hard brands under the Best Western umbrella.
• The importance of building strong relationships with owners through open communication and mutual respect.

He also discusses in-depth some critical topics for BWH, such as:

• Sustainability
• Learning and Development
• Proactive Support for Hoteliers

Additionally, Robert touches on our Free Breakfast campaign and our five-year plan, both of which are pivotal elements of our strategy. You can find this discussion at the 16:11” mark.

The podcast has also been featured in Hotel Owner’s latest newsletter, further amplifyng brand awareness.